Website Design for a Plumber in Toronto
Case Study

website design toronto all devices (1)
GDS Mechanical Plumbing & Heating Inc.

Client Background

A Toronto-based plumber approached Web Design & Digital Marketing | CWS with an existing website that wasn’t meeting their business needs. The client’s current site lacked functionality, was incomplete, and failed to effectively showcase their services.

Challenges

Incomplete and non-functional website
Lack of content, leading to a chaotic user experience
No social media integration
Unclear service offerings
Slow loading times
Absence of keywords for improved Google rankings
Poor font and graphic choices affecting readability
Missing business location information
Low Google My Business profile ranking – position 163 for the keyword “plumber Toronto”
old website plumber toronto
old website plumber toronto page speed

Solution

Web Design & Digital Marketing | CWS tackled these issues with a comprehensive redesign:

Built a new website from scratch
Aligned color scheme with the client’s logo for brand consistency
Selected clear, readable fonts
Designed and created new website sections
Integrated Google Maps for direct location access
Connected the client’s social media accounts
Added a contact form and dedicated “Contact” page
Implemented a payment gateway as requested
Created a separate page for the client’s services
Optimized graphics using WebP format to improve loading times
Enhanced overall site speed
Set up Google Analytics for future paid campaign data collection
Ensured all buttons were functional and led to appropriate actions
Performed SEO optimization and added the site to Google Search Console
One-time optimization of the Google My Business profile for the keyword “plumber Toronto”

Implementation Process

Step 1:
Design and Development

The CWS team started by creating a new website design that addressed all the client’s needs. They focused on a clean, professional layout that highlighted the plumber’s services and made it easy for potential customers to get in touch.

Step 2:
Content and Functionality

With the design in place, the team added clear, informative content about the plumber’s services. They created a dedicated services page, making it easy for visitors to understand what the plumber offered. The team also added a contact form and a separate contact page to improve customer communication.

Step 3:
Technical Optimization

To address the slow loading times, CWS optimized all images using the WebP format. They also fine-tuned the site’s overall performance to ensure quick loading speeds. The team integrated Google Maps for easy location finding and set up Google Analytics for future performance tracking.

Step 4:
SEO and Online Presence

The final stage involved SEO optimization, focusing on relevant keywords for the plumbing industry in Toronto. The team also added the site to Google Search Console to help with future search engine performance. They connected the client’s social media accounts to the website, creating a cohesive online presence.

new website plumber toronto
new website plumber toronto page speed

Results

The newly designed website provided the Toronto plumber with a professional, functional online presence.
Key improvements included:

Faster loading times, enhancing user experience
Clear presentation of services, helping potential customers understand the offerings
Improved communication channels through the contact form and dedicated contact page
Better search engine visibility due to SEO optimization
Integrated social media presence, expanding the client’s online reach
Professional design that aligns with the brand, building trust with potential customers
Easy-to-find location information, helping local customers
Secure payment options, improving customer convenience
Improving the visibility of our Google My Business profile for the keyword “plumber Toronto” –
currently ranked at position 79

The new website design by Web Design & Digital Marketing | CWS transformed the plumber’s online presence, providing a solid foundation for attracting and engaging potential customers in the Toronto area.

Client Testimonial

If you are looking for someone to create a reliable and innovative website for your business then look no further than CUSTOM WEBSITE STUDIO WEB DESIGN & WEB DEVELOPMENT Their team of experienced professionals consistently exceeds expectations, providing exceptional customer service. They took the time to understand our specific needs and provided a tailored solution that has significantly improved our operations. We are thrilled with the results and highly recommend

>> GDS Mech <<

Review confirmed by Google

Web Design & Digital Marketing | CWS
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