Case Study
GTA Surveying Inc.

A local company sought out Custom Website Studio to resolve several issues affecting their WordPress website. The client, typical of small local businesses, needed professional help to boost their online visibility and better connect with customers.

Case Study Web Design Custom Website Studio

GTA Surveying Inc.

Challenges

The client’s website faced several critical problems:

Slow Performance: The site’s loading speed was significantly impacting user experience.

Outdated WordPress Dashboard: The backend system lacked necessary updates.

Obsolete Plugins: Many plugins were out of date, potentially causing security and functionality issues.

Non-functioning Contact Form: The most pressing issue was a broken contact form, resulting in lost potential customers.

Outdated Visual Design: The overall look of the website needed refreshing to meet modern standards.

Website Before The Redesign

Performance Before Optimization

Solution

Custom Website Studio took a comprehensive approach to address these issues:

Complete Website Rebuild: We created a new website from scratch, ensuring a solid foundation for performance and functionality.

Content Migration: Relevant text from the old site was carefully transferred to maintain continuity and SEO value.

Brand-aligned Design: We used colors that matched the client’s logo, creating a cohesive visual identity.

Custom Graphics: New, industry-specific graphics were added toennance visual appeal ana relevance.

New Contact Form: We implemented a functional contact form, enabling the client to receive customer inquiries directly through the website.

Improved Image Gallery: As per the client’s request, we enhanced the image viewing experience.

Compliance-focused Content: Given the legal requirements of the client’s industry, we ensured the website maintained an informative rather than promotional tone.

Analytics Integration: We set up Google Analytics and added the site to Google Search Console for better performance tracking and SEO management.

Responsive Design: The new website was optimized for all devices, both desktop and mobile.

Speed Optimization: We implemented best practices to ensure fast loading times, confirmed through speed tests.

Results

The revamped website brought significant improvements:

Website After The Redesign

Performance After Optimization

Increased Customer Inquiries: With the new contact form in place, the client started receiving regular customer inquiries.

Improved User Experience: The responsive design and faster loading times enhanced the overall user experience.

Better Online Visibility: Integration with Google tools positioned the site for improved search engine performance.

Modern, Professional Look: The refreshed design aligned with current web standards, presenting a more professional image.

Client Satisfaction: The client expressed high satisfaction with the results, verified through a Google review.

Client Testimonial

We are really pleased with the website designed by Custom Website Studio. They did an excellent job from start to finish. The website looks great and works smoothly. Matthew listened to our ideas and preferences, and integrated them effectively into the design. Communication was clear throughout the process, and they were responsive to our feedback. I would definitely recommend Custom Website Studio for anyone needing a professional and reliable website designer.

>> Paweł W. <<

Review confirmed by Google

Conclusion

This case study demonstrates Custom Website Studio’s ability to address complex web issues for small and medium-sized local businesses. By rebuilding the website from the ground up and implementing targeted solutions, we were able to significantly improve the client’s online presence, leading to tangible business results.

Case StudyGTA Surveying Inc.