Privacy Policy
Last Updated: November 25, 2025 Effective Date: November 25, 2025
1. Introduction
Custom Website Studio (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://customwebsitestudio.com/] (the “Site”), engage with our services, or interact with our advertisements.
This Privacy Policy complies with federal and provincial privacy laws in Canada (including PIPEDA), the General Data Protection Regulation (GDPR) for European users, and applicable laws in the United States. It also adheres to the data usage policies required by Google and Meta (Facebook/Instagram) for advertising purposes.
By accessing the Site or using our services, you signify your acceptance of this Privacy Policy.
2. Information We Collect
We collect personal information that you voluntarily provide to us and technical data automatically when you use our Site.
A. Personal Information
We may collect the following personally identifiable information when you fill out contact forms, lead forms on social media (Facebook/Instagram), or communicate with us via chat, phone, or email:
– Identity Data: First name, last name, and company name.
– Contact Data: Email address, telephone number.
– Project Data: Details regarding your website needs, marketing goals, or other specific inquiries provided in message fields.
B. Technical and Usage Data (Automated Collection)
When you visit our Site, we automatically collect certain information about your device and usage patterns via cookies and tracking technologies (including Google Analytics 4 and Meta Pixel):
– Device Data: IP address, browser type, operating system, and device type (mobile/desktop).
– Usage Data: Pages viewed, time spent on pages, click data, and referral sources.
– Location Data: General geographic location based on IP address.
3. How We Collect Information
We collect information through the following methods:
1. Direct Interactions: When you fill out a contact form, request a quote, subscribe to updates, or contact us via phone/email.
2. Social Media Lead Forms: Information you submit through our “Lead Forms” on Facebook or Instagram.
3. Automated Technologies: As you navigate the Site, we use cookies, server logs, and pixels (Google and Meta) to collect technical data.
4. Consent Checkbox: Specifically, for remarketing purposes, we collect data when you actively check the consent box on our contact forms.
4. How We Use Your Information
We use the collected data for the following legitimate business purposes:
– Service Delivery: To create websites, set up business emails, manage client sites, and perform SEO/marketing services.
– Communication: To respond to your inquiries, schedule consultations, and provide customer support.
– Analytics: To analyze traffic using Google Analytics 4 to understand user behavior and improve our website functionality.
– Advertising & Remarketing: To serve personalized advertisements to you on third-party platforms (Google Ads, Facebook, Instagram) based on your past visits to our Site.
– Security: To protect our Site against fraud and ensure technical functionality.
Legal Basis for Processing (GDPR): For users in the European Union (EU) or European Economic Area (EEA), we process your data based on:
– Consent: (e.g., accepting cookies or checking a box on a form).
– Contract: (e.g., to fulfill a service you requested).
– Legitimate Interests: (e.g., marketing our services and improving our website).
5. Cookies and Tracking Technologies
We use cookies, web beacons, and pixels to facilitate site navigation and analyze our advertising efforts.
A. Consent Management
We utilize a Cookie Consent banner on our Site. You have the option to accept or reject non-essential cookies. You can modify your preferences at any time by clicking the cookie icon located in the bottom-left corner of the screen.
B. Third-Party Tools & Advertising
We use third-party tracking tools to measure campaign performance and for remarketing purposes. This implies that third parties, including Google and Meta (Facebook), may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads.
– Google Analytics 4 (GA4): Used for website traffic analysis.
– Google Ads: Used for conversion tracking and remarketing (showing our ads to you on other websites after you visit our Site).
– Meta Pixel: Used to track conversions from Facebook/Instagram ads and to build audiences for retargeting.
C. Opting Out of Targeted Advertising
You can opt out of the collection and use of information for ad targeting:
– Google: Google Ads Settings
– Facebook: Facebook Ad Preferences
– General Opt-Out: Visit the Digital Advertising Alliance of Canada
or the Network Advertising Initiative.
6. Disclosure of Your Information
We do not sell your personal information. We may share your information with:
– Service Providers: Third-party vendors who perform services on our behalf, such as web hosting providers (servers located in the USA) and email delivery services.
– Advertising Partners: Google and Meta, strictly for the purpose of serving our advertisements and analytics as described above.
– Legal Requirements: If required by law, court order, or government regulation.
7. International Data Transfers
Custom Website Studio is based in Canada. However, our website is hosted on servers located in the United States. If you are accessing the Site from the European Union or other regions with laws governing data collection and use, please note that your data is being transferred to Canada and the United States. By using our Site, you consent to this transfer. We take reasonable steps to ensure your data is treated securely and in accordance with this policy.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
If you wish for your data to be removed from our records, please contact us at info@customwebsitestudio.com, and we will delete your contact details immediately.
9. Data Security
We implement appropriate technical and organizational security measures, including SSL/HTTPS encryption, to protect your personal information from unauthorized access, use, or disclosure. However, no data transmission over the Internet can be guaranteed to be 100% secure.
10. Your Privacy Rights
Depending on your location, you have specific rights regarding your data:
Canada (PIPEDA)
– You have the right to access the personal information we hold about you.
– You have the right to challenge the accuracy and completeness of the information and have it amended.
European Union (GDPR)
– Right to Access: Request copies of your personal data.
– Right to Rectification: Request correction of inaccurate data.
– Right to Erasure: Request that we delete your personal data (“Right to be forgotten”).
– Right to Restrict Processing: Request that we limit the processing of your data.
– Right to Object: Object to our processing of your data for direct marketing.
– Right to Data Portability: Request that we transfer your data to another organization.
United States (California/General)
– We do not sell personal information.
– You have the right to know what personal information is collected and to request deletion.
To exercise any of these rights, please contact us at info@customwebsitestudio.com.
11. Third-Party Links
Our Site may contain links to other websites. We are not responsible for the privacy practices or the content of such third-party sites. We encourage you to read the privacy statements of any linked sites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by the “Last Updated” date at the top of this policy.
13. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Custom Website Studio Email: info@customwebsitestudio.com Location: Toronto, Ontario, Canada